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How to Manage Your Agency's Portfolio in the Midst of a Pandemic

The lettings industry adapted to the outbreak of coronavirus faster than most thought possible. However, with the number of cases on the rise and lockdown measures being tightened again the future proves to still be very much uncertain and agencies are struggling to maintain momentum.

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Overview

Coronavirus has undeniably changed every aspect of our lives. Since the outbreak, a new normality has been created as individuals and businesses have adapted to the unique challenges we face in 2020. The same can be said about the lettings market which has transformed. The way agents, landlords and tenants operate has changed dramatically. Managing your portfolio in the midst of a pandemic is no easy task and while many have adapted quickly, others have been left behind. It did appear that the worst of the pandemic seemed to be over, but with the number of cases on the rise and lockdown and social distancing measures being tightened again, the future is still very much uncertain. Ensure that your agency operates effectively in the new normal and emerges from this pandemic in a strong position.

What's inside

A sneak preview...

How to plan for uncertainty

If 2020 has proven anything it is that the future is uncertain. It had seemed that the worst of the outbreak and lockdown measures were over, but with the number of cases rising once again and stricter lockdown measures being implemented, uncertainty has returned to the market

Cloud-based software

When lockdown measures were announced earlier in the year, agencies, like most other businesses, were forced to operate remotely. This was a difficult transition for some companies as it made it harder to access the necessary features and data to manage their portfolios, resulting in slower response times and decreased tenant satisfaction.

Adopting digital solutions

In order to adapt to this year’s unique challenges, many agencies have adopted a variety of digital solutions. These tech solutions allow your company to adapt to change quickly and efficiently so you don’t get left behind, which is vital in the midst of a pandemic.

Virtual viewings

Perhaps the most popular digital solution adopted by agencies in the midst of the pandemic are virtual viewings. Social distancing and lockdown measures have made property viewings difficult to do in person.

Communicating during a pandemic

These are unprecedented times which have caused a great deal of confusion in the market. Effective communication with your audience can help ease this confusion and position your business as a leader during and after the pandemic.

Digital communication

Being able to conduct the entire applicant stage of the tenancy journey digitally has been something that tenants have wanted even before the pandemic as it suits their increasingly busy schedules.

The lettings industry adapted to the outbreak of coronavirus faster than most thought possible.

Marc Trup CEO, Arthur,

However, with the number of cases on the rise and lockdown measures being tightened again the future proves to still be very much uncertain and agencies are struggling to maintain momentum. No one knows what the future of the lettings market will look like, which makes it extremely hard to plan for. However, there are things you can do to make sure that your agency continues to operate effectively in the midst of a pandemic and succeed in a post-pandemic market, whatever that may look like.

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