Utilising new technology in our technologically-driven world is essential for any business, big or small. Contractors have been fairly slow to embrace it, but with the release of guidebooks on how contractors should use social media, and more and more evidence on how engaging with new technology can help your business, they will soon all be stepping on board.
If you’re a contractor asking “How do I get more work?” read our 5 key pieces of advice below on how embracing new technology could solve your employment problems:
1) Engage with social media – industry experts have revealed that we spend one minute out of four on social media during our time online. There is a huge audience on social media that contractors need to interact with. Create a Facebook account and post pictures of completed projects, or get set up on Twitter and tweet well wishes to your followers. Every little helps on social media, so get engaging!
2) Make use of a smartphone – once you have created accounts on various social media channels, use your smartphone to have quick and easy access to them during the day. This will enable you to keep your audience up-to-date with your working day, and quickly respond to any interaction. Doing this will only take half an hour of your day, but it is certainly worth it.
3) Use Property Management software – a unique feature of Arthur’s web based property management software is its ability to seamlessly connect contractors with other experts in the property field. If a tenant reports a leak to their landlord, the landlord will use the software to almost-instantly contact contractors to see who can complete the job. The whole process is made effortlessly smooth and efficient, and signing up to the software will vastly improve your employment potential.
4) Develop and maintain a website – even if you already have one set up, develop it to a professional standard that will catch your audience’s attention and make you stand out in the field. Be sure to connect the website to your social media channels. Once it has been developed, maintain it regularly by updating information, adding photos, writing a weekly blog etc.
5) Send out an e-newsletter – your online audience likes to feel that you have a passion for your industry, so why not send out a monthly e-newsletter with information about your projects, recent news about the construction sector and recent customer testimonials. Make it easy to subscribe to by adding a sign-up section to your website, and then posting the link to this onto your social media channels.
If you are a contractor, tradesman or woman that wants more work. Arthur can help you. Register today and get your first six months for free!